Product Discovery

Develop a repeatable practice of discovery which enables identification and prioritisation of impactful opportunities based on your business outcomes and delivers winning experiences for your customers.

By the end of the program, you will know how to:

  • Define clear product outcomes
  • Collaborate with your team members throughout discovery cycles
  • Plan your participant recruitment for interviews
  • Conduct user interviews with confidence
  • Generate insights from interviews and communicate learnings to a wider audience
  • Extract opportunities from user interviews
  • Assess & prioritise opportunities
  • Develop an evidence-backed narrative to unlock decisioning for your team
  • Map ideas and assumptions and evaluate risks
  • Rapidly test ideas by experimenting for low effort and high impact

Program lead

Brian Greene

Program Partner @ Panash

Brian leads Product Research at StreamYard (part of Hopin).

He is a human-centered leader with a mission to push the boundaries and impact of product research, putting human needs at the heart of organisational decision-making in order to make products and services that people love.

Brian previously led User Research at Bumble, Etsy and Meetup.

Active learning experiences designed for learner success 🥇

We're not leaving your professional development to chance. Panash learning experiences are based on instructional design best-practices, so you can take away what really matters and deliver impact within your own context.

Live online sessions

Hands-on sessions with concept reviews, learner-driven discussions and time to put theory into practice.

Engaged work groups

Peer-led, diverse work groups, so you can get different views on how to solve problems and collaborate in finding solutions.

A support system

Benefit from peer support and camaraderie in an emotionally intelligent learning environment

Actionable resources

Apply what you learn to your current work context with a library of original and curated resources

Designed to fit your busy schedule

We designed our cohort-based programs around the busy schedule of product people.
This program will require around 3 hours of your time per week.

Monday
View week’s content
30 min
Watch online lessons and complete weekly quizzes
Tuesday
Instructor led live sessions
90 min
Where the magic happens Join the expert, practice with fellow cohort members, learn from real-life challenges and ask your burning questions.
Wednesday
Group assignement
60 min
Apply what you learnt to a concrete case study, get feedback from experts and improve.
Thursday
Weekly talks
45 min
Apply what you learnt to a concrete case study, get feedback from experts and improve.
Friday
Wind down
...
Apply to next cohortSchedule a call

What alums say about our programs

Océane Evrard

Strategy and Expansion Lead

I've gathered great ideas and learnt best practices.
I feel that I now have both methodology and knowledge to do things well when it comes to discovery.
For example, I can see clearly how we can link our product outcomes to the company's OKRs.
I can't wait for other teams to take this program. Thank you for everything.

Hermance N'Dounga

Product Manager

Understanding how to use interview snapshots to extract opportunities and how to progress from that point has been game changing for me.
I wasn't sure how to move forward, and now I have the skills and a framework.
Thank you so much!

Curriculum

Week 1: Getting started

Doing discovery is one thing, but integrating it as a continuous practice into your organization is another. We’ll look at different scenarios to help you begin to implement it within your context, whether you’re operating in a “feature factory” or an outcome-led model. You’ll learn to size your discovery efforts according to priorities, risks & resources available.

Week 2: Framing your discovery

Most discovery activities fail because they haven’t been properly framed. From defining a clear product outcome and target audience, to reviewing existing work and identifying potential risks, we’ll introduce you to a simple framework to align your team on the right discovery objective.

Week 3: Extracting opportunities from interviews

Talking to users is the most powerful way to uncover and make sense of new opportunities for your product. Learn how to ask unbiased questions, synthesize notes efficiently into snapshots, and extract common patterns into an Opportunity Solution Tree.

Week 4: Validating solutions with rapid testing

Test early, move faster. Once you’re clear on the target opportunity, you’ll look at potential solutions to assess risks with your experts and run the right experiment to reduce those risks. Whether you’re off a blank page or already have a backlog of ideas, you’ll learn techniques to quickly generate, assess and test solutions at low effort, low cost (including rapid testing).

Week 5: Prioritization

Finally, we’ll look at how to use the outputs of your Discovery to drive evidence-based decisions, inform delivery priorities and continuously communicate with your stakeholders to get buy-in. You’ll learn from real-life examples on how discovery as a practice can lead to stronger decision-making in product organizations.

Enroll now

A 5-week, cohort-based virtual experience to get your team moving on product discovery.

Cohort duration

5 weeks

Time to complete

2-3 hours per week

Learning mode

Online

Certificate

Completion certificate

Upcoming cohorts

January '23

From Jan. 23rd to Feb. 24th 2023

Sold out
March '23

From Mar. 6th to Apr. 7th 2023

16 seats left
pre-tax value (HT)
2490 €/seat
Apply to next cohortSchedule a call
This program is eligible for partial or total financing by your OPCO.
Learn more

Your seat includes full access to ALL our programs for 1 year plus...

  • A community of peers you can grow with
  • On demand support though a dedicated Slack community
  • Weekly talks with industry experts who unpack use cases and share their own frameworks
  • High leverage resources as part of our content library
  • Networking opportunities with alums, operators and experts who all share a growth mindset

Enroll now

A 5-week, cohort-based virtual experience to get your team moving on product discovery.

Cohort duration

5 weeks

Time to complete

2-3 hours per week

Learning mode

Online

Certificate

Completion certificate

Upcoming cohorts

January '23

From Jan. 23rd to Feb. 24th 2023

6 seats left
February '23

From Feb. 27th to Mar. 31st 2023

16 seats left
pre-tax value (HT)
2490 €/seat
Apply to next cohortSchedule a call
This program is eligible for partial or total financing by your OPCO.
Learn more

Meet your instructors

Axel sooriah

Co-founder @ Panash

With over 8 years experience in Product Management, Axel has helped small & large tech ventures take products to market faster and more efficiently by developing a continuous & rigorous practice of discovery.

Axel teaches
- Continuous Discovery
- Opportunity Solution Trees
- Opportunity assessment & prioritisation

Roxane Lacotte

Co-founder @ Panash

Whether at Heetch or Swile, for Amazon or Facebook, Roxane has contributed to some of the most ambitious research projects in the EU landscape. Now, Roxane's dedicated to democratising research practices across product organisations.

Roxane teaches
- User research fundamentals
- End-to-end interview processes
- Customer knowledge repositories

FAQs

If the following answers do not address your questions, feel free to drop us a note at hello@panash.io and we'll get back to you.

Who is this course for?

What languages is this program available in?

What is the size of a cohort?

Are activities online or in-person?

What is the application process?

How much time should I dedicate to the program every week?

How will I be evaluated ?

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Ready to give your product practice a huge boost?
Apply now, our admission team will get back to you shortly with additional details about our programs and answer your questions.

Apply now !