Develop a repeatable practice of discovery which enables identification and prioritisation of impactful opportunities based on your business outcomes and delivers winning experiences for your customers.
Program Partner @ Panash
Brian leads Product Research at StreamYard (part of Hopin).
He is a human-centered leader with a mission to push the boundaries and impact of product research, putting human needs at the heart of organisational decision-making in order to make products and services that people love.
Brian previously led User Research at Bumble, Etsy and Meetup.
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We're not leaving your professional development to chance. Panash learning experiences are based on instructional design best-practices, so you can take away what really matters and deliver impact within your own context.
Hands-on sessions with concept reviews, learner-driven discussions and time to put theory into practice.
Peer-led, diverse work groups, so you can get different views on how to solve problems and collaborate in finding solutions.
Benefit from peer support and camaraderie in an emotionally intelligent learning environment
Apply what you learn to your current work context with a library of original and curated resources
We designed our cohort-based programs around the busy schedule of product people.
This program will require around 3 hours of your time per week.
Strategy and Expansion Lead
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I've gathered great ideas and learnt best practices.
I feel that I now have both methodology and knowledge to do things well when it comes to discovery.
For example, I can see clearly how we can link our product outcomes to the company's OKRs.
I can't wait for other teams to take this program. Thank you for everything.
Product Manager
Understanding how to use interview snapshots to extract opportunities and how to progress from that point has been game changing for me.
I wasn't sure how to move forward, and now I have the skills and a framework.
Thank you so much!
Defining clear product outcomes that will drive value for the business is key in building a discovery practice that scales. Here we’ll focus on:
- understanding the principles of discovery.
- establishing how product outcomes can drive business outcomes.
- Decide which outcome to pursue for a discovery cycle.
Defining who you need to learn from and what questions to ask is key to guarantee the quality of your discovery activities. We’ll look at:
- how tos et criteria for participant recruitment,
- building a recruitment screener that delivers viable participants
- setting up a recruitment process that translates into booked conversations.
- transposing outcomes and objectives into interview questions. (building an interview guide)
In this module, we’ll look at how to synthesize learnings into snapshots after interviews. We’ll then look at:
- how to extract opportunities from snapshots,
- mapping them out in an Opportunity Solution Tree
- you'll do a deep dive on building a strong evidence-backed narrative that will drive alignment and unlock decision-making for your team.
Here we’ll dive into techniques for ideation, alignment and focus. We’ll look at:
- mapping ideas and assumptions
- uncover risks through the 4 Big Risks framework
- how to involve stakeholders along the way to create momentum in decision-making.
We’ll look at testing techniques and share which types of experiments can address various risks. We’ll showcase use cases for experiments, including but not limited to:
concept testing, fake door testing, card sorting, etc.
A 5-week, cohort-based virtual experience to get your team moving on product discovery.
Cohort duration
5 weeks
Time to complete
2-3 hours per week
Learning mode
Online
Certificate
Completion certificate
From Jan. 23rd to Feb. 24th 2023
From Feb. 27th to Mar. 31st 2023
Co-founder @ Panash
With over 8 years experience in Product Management, Axel has helped small & large tech ventures take products to market faster and more efficiently by developing a continuous & rigorous practice of discovery.
Axel teaches
- Continuous Discovery
- Opportunity Solution Trees
- Opportunity assessment & prioritisation
Co-founder @ Panash
Whether at Heetch or Swile, for Amazon or Facebook, Roxane has contributed to some of the most ambitious research projects in the EU landscape. Now, Roxane's dedicated to democratising research practices across product organisations.
Roxane teaches
- User research fundamentals
- End-to-end interview processes
- Customer knowledge repositories
If the following answers do not address your questions, feel free to drop us a note at hello@panash.io and we'll get back to you.
Ready to give your product practice a huge boost?
Apply now, our admission team will get back to you shortly with additional details about our programs and answer your questions.