Product Discovery

4.8/5
5 weeks
Cohort based course
Led by Brian Greene
Head of Research @ StreamYard (part of Hopin).
ex: Bumble, Etsy and Meetup.

Develop a repeatable practice of discovery which enables identification and prioritisation of impactful opportunities based on your business outcomes and delivers winning experiences for your customers.

By the end of the program, you will know how to

Size & plan your discovery

Size & plan discovery efforts according to your organization context

Define clear objectives

Define a clear product outcome, audience and objective for your discovery

Conduct user interviews

Conduct unbiased user interviews with confidence

Identify opportunities

Synthesize learnings into well-framed opportunities

Experiment & validate solutions

Setup and run rapid testing to validate solutions

Successfully Prioritize delivery

Inform delivery priorities based on evidence gathered through discovery

Designed to fit your busy schedule

We designed our cohort-based programs around the busy schedule of product people.
This program will require around 3 hours of your time per week.

Monday & tuesday
View week’s content
30 min
Watch online lessons and complete weekly quizzes
Wednesday
Instructor led live sessions
90 min
🧙🏼 Where the magic happens

Join the expert, practice with fellow cohort members, learn from real-life challenges and ask your burning questions.
Thursday
Group assignement
60 min
Apply what you learnt to a concrete case study, get feedback from experts and improve.
Support from our team all week long
Throughout the cohort and long after it's over, our team is here to support you.
You have a question? You need help on an assignment, reach out to us via Slack or email.

Who is this program for?

Product teams

Anyone involved in building products : product manager, product marketing manager, designer, tech lead, innovation manager, …

Product leaders

Product leaders, team managers, product coaches looking to get a good grasp of discovery and empower their teams.

What alums say about this program

 

"Great opportunity to have a structured methodology and tools to progress on Product Discovery. Exchanges between people from other companies is also a good way to compare and challenge our way of working to improve ourselves."

 

"The program really helped me to give me a more structured way to do Discovery. I liked the fact that your allocation to a team is actually done after your first 1:1 intro call with a Panash instructor, based on who you are, your motivations and your situation. Having a stable team gives during the program helps feeling involved. The content is pretty actionable."

 

"I loved the complementarity of the content: between the theory in autonomy to approach the concepts, the live session to share, then the assignment in small groups to practice and question ourselves on our professional contexts. It struck me, I found it super powerful."

 

"The fact that it is only a few hours per week during 5 weeks makes it very efficient. Between the very well written small pieces of theoretical material, the live workshops and the alumni community, the time frame is great. Being in group with PM from other companies makes it also a great + !"

Course's curriculum

Over 5 weeks, you will learn how to plan, and conduct discovery activities in order to successfully prioritize your delivery.

Getting started with discovery

We’ll look at different scenarios to help you implement discovery within your context, whether you’re operating in a “feature factory”, a product-led model or anything in between. You’ll learn to size your discovery efforts according to priorities, risks & resources available.

This module includes:
➡️ Different types of discovery
➡️ Connecting Discovery to Delivery
➡️ Outcomes > Outputs
➡️ Where to start Discovery (using the OST)
🧰 Tools: Choose your own Discovery adventure
Try out first module now for free 👉🏽

Framing your discovery

From defining a clear product outcome and target audience, to reviewing existing work and identifying potential risks, we’ll introduce you to a simple framework to align your team on the right discovery objective.

This module includes:
➡️ Starting with clear outcomes
➡️ Selecting the target profile
➡️ Reviewing existing work
➡️ Identify riskiest areas
🧰 Tools: Discovery framing checklist, framing workshop

Extracting opportunities from interviews

Learn how to ask unbiased questions, synthesize notes efficiently into snapshots, and extract common patterns into an Opportunity Solution Tree.

This module includes:
➡️ When & why to interview users
➡️ From Discovery objectives to interview questions
➡️ 4 rules to collect valuable stories from conversations
➡️ Interview debrief & snapshot
🧰 Tools: Interview snapshot, moderation guide, ...

Validating solutions with rapid testing

Test early, move faster, learn techniques to quickly generate, assess, test & validate solutions at low effort, low cost (including rapid testing).

This module includes:
➡️ How to generate new solution ideas
➡️ From ideas to experiments
➡️ Concept testing
➡️ Collecting & analyzing results
🧰 Tools: Concept testing plan

Week 5: Prioritization

Finally, we’ll look at how to use the outputs of your Discovery to drive evidence-based decisions, inform delivery priorities and continuously communicate with your stakeholders to get buy-in. You’ll learn from real-life examples on how discovery as a practice can lead to stronger decision-making in product organizations.

This module includes:
➡️ Prioritizing Delivery based on evidence
➡️ From OST to roadmaps
➡️ Reassess solutions, opportunities & outcomes based on evidence
➡️ Onto continuous discovery
🧰 Tools: RICE Prioritization Framework, Wheel of confidence

Week 1: Getting started

We’ll look at different scenarios to help you implement discovery within your context, whether you’re operating in a “feature factory” or an outcome-led model. You’ll learn to size your discovery efforts according to priorities, risks & resources available.

Week 2: Framing your discovery

From defining a clear product outcome and target audience, to reviewing existing work and identifying potential risks, we’ll introduce you to a simple framework to align your team on the right discovery objective.

Week 3: Extracting opportunities from interviews

Learn how to ask unbiased questions, synthesize notes efficiently into snapshots, and extract common patterns into an Opportunity Solution Tree.

Week 4: Validating solutions with rapid testing

Test early, move faster, learn techniques to quickly generate, assess, test & validate solutions at low effort, low cost (including rapid testing).

Week 5: Prioritization

Finally, we’ll look at how to use the outputs of your Discovery to drive evidence-based decisions, inform delivery priorities and continuously communicate with your stakeholders to get buy-in. You’ll learn from real-life examples on how discovery as a practice can lead to stronger decision-making in product organizations.

You will also benefit from

The Panash Playbook

Implement what you learnt with our step-by-step discovery playbook.

Weekly talks with experts

Learn from the best! Each week an expert tackles a topic in depth and answers your questions.

A supporting community

Benefit from peer support and camaraderie in an emotionally intelligent learning environment.

Enroll now

A 5-week, cohort-based virtual experience to get your team moving on product discovery.

Cohort duration

5 weeks

Time to complete

2-3 hours per week

Learning mode

Online

Certificate

Completion certificate

Your seat also includes :

  • Full access to all our programs on-demand
  • A community of peers you can grow with
  • On demand support though a dedicated Slack community
  • Weekly talks with industry experts who unpack use cases and share their own frameworks
  • High leverage resources as part of our content library
  • Networking opportunities with alums, operators and experts who all share a growth mindset
2490 €/seat
pre-tax value (HT)
Discover funding options and bulk discounts

Upcoming cohorts:

Sept - Oct '23

From Sept. 18th to oct. 20th 2023

8 seats left
This program is eligible for partial or total financing by your OPCO.
Learn more

How do I apply?

1

Submit your application

Fill in a quick form, book a call with our team and we'll save your seat for the selected cohort.

Apply here
2

30-minute call

Have a chat with our team about your motivations and context. We'll answer all your questions. If it's a match, we'll save your seat until payment is received

Can I get some help funding this?

1 990,00€ for individuals

Your employer won't pay for the program?
We love helping people who are serious about investing in their skills and growth.
Limited to 5 seats per cohorts.

Pay in up to 4 instalments

Start learning now, pay later.
No interest, no fees.

Panash Scolarship

Diversity and inclusion is a big thing at Panash. Run with our partner 50inTech, this scholarship fully funds 2 seats per cohort.

Employer reimbursement

95% of our learners had their employer reimbursed the full cost of the training. reach out tu us for some help on how to pitch the program to your manager

I want to enroll my whole team, how do I do this?

Bulk purchases

We offer discounts for teams starting at 3 seats. Select the number of seats you are looking to purchase in the application and our team will get back to you shortly.

Apply here

Qualiopi certified 🇫🇷

This program is eligible for partial or total financing by your OPCO.

Meet your instructors

Program Lead

Brian Greene

Program Partner @ Panash

Brian is Head of Research @ StreamYard (part of Hopin).

He is a human-centered leader with a mission to push the boundaries and impact of product research, putting human needs at the heart of organisational decision-making in order to make products and services that people love.

Brian previously led User Research at Bumble, Etsy and Meetup.

Matthieu

Product Researcher at Maze

He helps product & design teams to take better decisions. driven by a simple motto to optimize the customer experience: Keep It Simple and Smart.

Axel

Founder at Panash

Axel helps small & large tech ventures take products to market faster and more efficiently by developing a continuous & rigorous practice of discovery.

Roxane

Founder at Panash

Whether at Heetch or Swile, for Amazon or Facebook, Roxane has contributed to some of the most ambitious research projects in the EU landscape.

Active learning experiences designed for learner success 🥇

We're not leaving your professional development to chance. Panash learning experiences are based on instructional design best-practices, so you can take away what really matters and deliver impact within your own context.

Live online sessions

Hands-on sessions with concept reviews, learner-driven discussions and time to put theory into practice.

Engaged work groups

Peer-led, diverse work groups, so you can get different views on how to solve problems and collaborate in finding solutions.

A support system

Benefit from peer support and camaraderie in an emotionally intelligent learning environment

Actionable resources

Apply what you learn to your current work context with a library of original and curated resources

FAQs

If the following answers do not address your questions, feel free to drop us a note at hello@panash.io and we'll get back to you.

Who is this course for?

What languages is this program available in?

What is the size of a cohort?

Are activities online or in-person?

What is the application process?

How much time should I dedicate to the program every week?

How will I be evaluated ?

Join next cohort

Ready to give your product practice a huge boost?
Apply now, our admission team will get back to you shortly with additional details about our programs and answer your questions.

Apply now !