Learn how to frame, build and share insights that engage your target audience and support stronger decision-making in your organization.
We’ve all been there. The time when the team seems to forget the research project ever happened as soon as the final check is cut. The time when your report stuffed full of creative recommendations gets buried by risk-averse leadership. The time when the stakeholder group really does seem engaged by the findings, has lots of conversations, and then…
We designed this 1-day bootcamp for all product design and research practitioners
who want to challenge their craft and unlock strategic decision-making with insights.
By the end of the bootcamp, you will be able to:
Using the insight competency model to assess and challenge your own practice
With a simple 3-step process to frame, map and engage the right audience
From boring slides to engaging meetings designed to drive action
Reflect and align as a team in the morning, inspired by the best practices and real-life examples we'll share with you. Apply what you learnt in the afternoon on a real case study selected with you, for your team.
Who conduct user research and want to get better value from insights and develop an impact-led, collaborative practice of user research to drive product decisions.
Who want to align their team's research practice and better support the organization's strategic priorities with impact-led insights
"Great facilitation. I reallly liked that you shared so much personal experience and examples. Super helpful concepts and inspiration."
"Great content that opens your horizons with practical tips and concepts you feel you can really implement. Amazing facilitators, great energy. You really understood our problematics, shared your experience and know your topic super well. You rock!"
"Amazing opportunity to reflect and work as a team. We do it too rarely, and this bootcamp truly made me realize how much we're able to achieve together."
"You really met our needs and the struggles we're facing, and gave us concrete methods / frameworks (and inspiration!) to use in our worklife. Great facilitation and team <3"
Over 1 day, you will learn to measure the impact of your insights, focus your efforts on strategic priorities,
and maximize activation when sharing insights with stakeholders.
Let's set the scene first. We'll look at why and how it is challenging to measure the impact of research in an organization. You'll have the opportunity to share and address common challenges you're facing to define clear outcomes, prioritize requests and activate insights.
We'll take the time to assess what specific skills and activities differentiate the most impactful practitioners from the pack. You'll have the chance to reflect on your own day-to-day practice, on where you focus the most time and energy today, and which areas you are most interested in developing next.
Learn how to frame target outcomes with your team, map different stakeholder groups to adapt your engagement model, and continuously assess generated impact with ongoing touchpoints.
Move away from boring reports no one pays attention to. Start engaging your stakeholders with concise, challenge-focused presentations that will drive action. In small groups, you'll get to reboot a real case study for your company, and prepare an insight presentation before a real jury composed of your stakeholders.
Your revamped presentation will be evaluated by a jury of stakeholders at the end of the bootcamp. You will receive detailed feedback on whether the insights you shared successfully addressed their business challenge and motivated them to take action !
We’ll look at different scenarios to help you implement discovery within your context, whether you’re operating in a “feature factory” or an outcome-led model. You’ll learn to size your discovery efforts according to priorities, risks & resources available.
From defining a clear product outcome and target audience, to reviewing existing work and identifying potential risks, we’ll introduce you to a simple framework to align your team on the right discovery objective.
Learn how to ask unbiased questions, synthesize notes efficiently into snapshots, and extract common patterns into an Opportunity Solution Tree.
Test early, move faster, learn techniques to quickly generate, assess, test & validate solutions at low effort, low cost (including rapid testing).
Finally, we’ll look at how to use the outputs of your Discovery to drive evidence-based decisions, inform delivery priorities and continuously communicate with your stakeholders to get buy-in. You’ll learn from real-life examples on how discovery as a practice can lead to stronger decision-making in product organizations.
Co-founder @ Panash
Whether at Heetch or Swile, for Amazon or Facebook, Roxane has contributed to some of the most ambitious research projects in the EU landscape. Now, Roxane's dedicated to democratising research practices across product organisations.
Programs Lead @ Panash
With 10 years experience in User Experience Design & Research, Celine has helped numerous brands effectively build valuable products that help users make progress.
She recently built the UX Research practice at HSBC in Hong Kong.
If the following answers do not address your questions, feel free to drop us a note at email@example.com and we'll get back to you.