A 1-day course to understand the basic building blocks of monetization and adopt a principle-based approach to select the right monetization model for your product.
Program Partner @ Panash
Stephane is Chief Product Officer at Qare, a platform that provides medical video consultations.
He is a seasoned product leader with extensive experience across consumer businesses and marketplaces.
Stephane introduced Meetic's controversial yet successful adaptive pricing strategy, later replicated by Tinder and other dating apps.
Previously, Stephane led product at Malt, Meetic (Match Group) and Betclic.
Why care about monetization?
- Discuss the benefits and challenges of optimizing product monetization
- Shift your mindset as a product manager to start developing your business acumen
- Map out the optimum state for your product: LTV, conversion, margin
Monetization strategies
- Understand the basic building blocks of monetization: value, offer, pricing, revenue
- Identify and break down the 5 most important types of monetization strategies: subscription, value metric, discount, bundle, add-ons
Business checklist
Collect and analyze the business inputs that matter to inform your monetization decisions:
- Business plan, path to profitability
- Margin, ARPU, LTV
- Competitive benchmark
- Brand positioning
Know your customer base
Audit your customer data to understand how build efficient segments:
- Customer acquisition landscape
- Behaviour, usage and lifecycle analytics
- Spending capacity analysis
The 3 core principles to approach monetization strategy
Understand and apply the 3 core principles to define your monetization strategy
- How to focus on your business goal
- How to align with your product maturity
- How to anticipate your next product development stage
Case study: Netflix
How the streaming giant continuously evolved their monetization strategy over 25 years of history (with illustrated examples of the 3 core principles)
Activity: Build your own rate card
- Draft your revamped product rate card using the provided template & principles
- Identify knowledge gaps and areas to investigate further with your stakeholders
- Pitch to the group and receive expert feedback
A 1-day course to understand the basic building blocks of monetization and adopt a principle-based approach to select the right monetization model for your product.
Date
Fri, Feb 10, 2023, 09:00 - 5:00 PM
Time to complete
6 hours
Location
Online
Capacity
20 seats
Acknowledgement
Certificate
Program Partner @ Panash
With over 15 years experience in Product Management, Stephane has successfully scaled tech businesses across B2B, B2C and multiple verticals.
Stephane teaches
- Monetization modelling
- Optimisation of monetization
- Testing & Deployment of pricing strategies
If the following answers do not address your questions, feel free to drop us a note at hello@panash.io and we'll get back to you.