A 3 step activity to help you frame your next discovery and start on the right foot.
The framing phase is a moment of alignment between the product team members (Product Managers, Product Designers...) and the key stakeholders on the expected impact and scope of the discovery.
During the framing phase, you will reach alignment on: the target audience you'll need to learn from, the unknowns to discover and the hypotheses to test.
1 - Define the profiles you need to learn from
2 - Highlight what you need to learn
3 - Select your discovery activity(ies)
4 - Write your engagement card
Discovery engagement card