Making UX a core part of product decisioning in a growing organisation | Luky Primadani (BCG X, ex-FlixBus)

We're super excited to be hosting the wonderful Luky Primadani on Product with Panash.

It's not an easy thing to grow UX as a practice in an organisation.

It's even harder to make it central to your product decisioning and strategy and get your whole company on board.

We thought we'd dive straight into this topic which proves challenging for many...

We talk about

📈 UX Maturity stages in companies and how to bring about change

🙋🏽‍♀️ How to grow and embed a user-centric culture in your organisation

💛 Placing users at the heart of your product decisioning

...all with concrete examples of how-to approach these things. ✨