How to change a consumer category irreversibly | Mark Tsirekas (Zoe, Schibsted, Ebay)

#21: In this episode, Axel sits down with Mark Tsirekas - VP Product @ Zoe, a scientifically advanced nutrition program - and talk about what's involved in building a consumer product while irreversibly changing a category.

We dive into the challenges of setting up a product practice with empowered, autonomous teams. Mark also talks about how the team at Zoe has a singular approach to finding which problems they'll tackle and how they execute to deliver the best experience in addressing that problem.

Where to find Mark

Where to find Axel

About Panash

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Referenced in this episode

Show notes and highlights

(01:52) Mark's background

(04:32) What problem is Zoe solving

(06:30) How is Zoe doing things differently

(07:47) How the team at Zoe is organised to solve this problem

(11:52) What are the product frameworks at play

(14:17) The role of autonomy for the product team

(14:48) Fundamentals and principles driving the product team

(16:11) User outcomes first, business impact will follow

(17:58) How can the product work change a whole industry

(21:47) Building your product practice

(25:48) We're not doing MVPs!

(30:42) How are the teams enabled in bringing about change

(35:16) Mark's Treasure Chest


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