#21: In this episode, Axel sits down with Mark Tsirekas - VP Product @ Zoe, a scientifically advanced nutrition program - and talk about what's involved in building a consumer product while irreversibly changing a category.
We dive into the challenges of setting up a product practice with empowered, autonomous teams. Mark also talks about how the team at Zoe has a singular approach to finding which problems they'll tackle and how they execute to deliver the best experience in addressing that problem.
Where to find Mark
Where to find Axel
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Referenced in this episode
Show notes and highlights
(01:52) Mark's background
(04:32) What problem is Zoe solving
(06:30) How is Zoe doing things differently
(07:47) How the team at Zoe is organised to solve this problem
(11:52) What are the product frameworks at play
(14:17) The role of autonomy for the product team
(14:48) Fundamentals and principles driving the product team
(16:11) User outcomes first, business impact will follow
(17:58) How can the product work change a whole industry
(21:47) Building your product practice
(25:48) We're not doing MVPs!
(30:42) How are the teams enabled in bringing about change
(35:16) Mark's Treasure Chest
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Mentioned in this episode:
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